The Craft of Emotion - Why Unisex Fragrances for Him and Her Defines Modern Luxury

This gifting season, give something more meaningful than a category, give a feeling.

Once, fragrance was split into “his” and “hers.” Today, true luxury is liberation: the freedom to express yourself through scent, shaped by emotion rather than labels. The Savile Row Private Collection embodies this evolution with blends created not for genders, but for moods, identities, and moments.

Each fragrance tells a different story and invites the wearer to step into theirs:

Bucula: You’re charming, romantic, quietly confident. You love detail and a hint of drama.
Acus:  You’re bold and modern, drawn to statement style and strength.
Tela: You’re imaginative, warm, and love a twist on the classic.
Sartoria: You’re timeless, refined, and thrive on understated sophistication.
Creatia: You’re enigmatic, artistic, and effortlessly cool.
Savila: You’re grounded, elegant, with an affinity for depth and warmth.

To choose from the Savile Row Private Collection isn’t to choose masculine or feminine.
It’s to discover a signature event for you, or to gift someone the luxury of being entirely themselves.

Because the greatest luxury of all is authenticity.